Bond Planning & Communication

Bond planning and bond election public relations are a large part of WRA’s services for our clients. With a 95% bond success rate on more than 100 bond elections over the past 30 years and totaling more than $9 billion dollars.

Pre-Bond Planning

WRA recommends a Facilities Committee be formed to collect input, assess needs, and disseminate information throughout the community. WRA then works with the Facilities Committee to gather input on the District’s real and perceived facility needs through consultation with District staff, and interviews with campus staff and other stakeholders, as well as collecting input from the community. At this point, WRA will compile a preliminary program and budget, and review all of the information to determine if there is in fact a need for a bond.

Bond Package

If it is determined a bond is needed, WRA’s bond promotion experience can be a great asset in helping your District make strategic decisions about your bond. After the strategic direction is established, WRA assists districts and Facilities Committees in carefully writing the descriptions of the projects in the bond proposal. WRA also helps refine the project scope to align with the publicized needs. Within this stage of the process, WRA conducts workshops with the District staff and the Board of Trustees providing guidance about election strategy and ethics.

Pre- and Post-Election

WRA works with the District to develop a factual public information package for citizens. We will assist with anything from campaign strategy, social media communication, and product sourcing, to outdoor signage. WRA also works with private citizens to form a Political Action Committee (PAC), and provides guidance through the process, all while maintaining campaign energy and public awareness. Once the bond has passed, WRA engages time-tested internal procedures of documentation and follow-through to assure the programmed needs of the project are passed on to your architect/engineer design team.