Honoring Our Past, Embracing Our Future: WRA’s Bold New Brand Identity
Discover the New WRA Architects: Let us (Re)Introduce Ourselves
As WRA Architects continues to grow, we're embracing our identity as your trusted partner in architectural design, facility planning, and bond programming. Our evolution as a company isn’t just a rebrand—it's a re-commitment to bringing your vision to life. Something about being valuable partners: Our goal as a company is to take clients and turn them into raving fans—and we believe the best way to accomplish this is by being humble warriors, mindful listeners, and community builders.
After a year of hard work and dedication from our graphic design team, we’re proud to unveil a revitalized brand that embodies our growth and the unique perspective we bring to every project.
Our New Logo
Our new visual identity reflects the heart and history of WRA, seamlessly blending modernity with a nod to our legacy. The shape of our new logo is directly inspired by our old one, with the iconic angled square serving as the foundation of our rebrand. This single mark symbolizes WRA’s commitment to carrying its legacy into the future.
The logo's new color, aptly named Mindful Red, is a refined combination of the two reds and one orange that comprised our previous palette. The result is a cleaner, more streamlined design that honors WRA’s first 71 years while boldly representing our aspirations for the next 71.
Each element of our rebrand—from our logo and color palette to our messaging—has been thoughtfully designed to elevate how we communicate and connect with our clients.
• Logo: An iconic symbol that resonates with clients as distinctly WRA. Those familiar with our old logo will have no problem recognizing our new one.
• Colors: A harmonious palette of mindful red, humble blue, and community clay, named for our company’s core values.
Experience Our New Website
Our redesigned website is more than just a fresh look—it’s a reflection of who we are and the values we stand for. Built with our clients and community in mind, the new site offers a streamlined, user-friendly experience that showcases our work, highlights our expertise, and reinforces our commitment to collaboration. It’s designed to be a valuable resource, making it easier than ever to connect with us, explore our services, and see how we bring visions to life. This reimagined platform represents another step forward in our journey, aligning our digital presence with our bold, future-focused brand.
“We hope the updated brand and website tell the story of our journey, built on trust, design excellence, and a passion for creating something truly unique for students and educators,” —Mike Holmberg, WRA Partner
Looking Ahead
With our new brand, we're more committed than ever to our mission: positively influencing lives through design. As we continue to grow, we're excited to collaborate with our clients, partners, and communities to create spaces that transform dreams into reality.